5 PITFALLS THAT KILL AN OTHERWISE GOOD EVENT

  It is no secret that events reflect your culture both internally and externally and form a key component of the marketing mix.  What happens at an event even through the planning phase and its execution matters a lot. Failing to invest in planning: To a guest, an event should just happen, with everything flow effortlessly like the Champagne being poured during pre-dinner drinks. Unaware of the complexities and the investment in time, spent on the planning, to make everything …